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What's Trending: Lip & Oral Care

With mask guidelines shifting, lipstick and teeth whitening sales have soared! As many consumers are revealing their mouths for the first time in over a year, we're rounding up some lip care and oral care that should be on your radar!


Charlotte Tilbury Look of Love Lipstick in Nude Romance

Charlotte’s Look of Love Lipstick in Nude Romance, $37, is a magical peachy-nude lipstick in a refillable, bejeweled case that will help you achieve your most luscious lips. By mixing shades in her beauty secrets archive, Charlotte has innovated the perfect, neutral, natural-looking, naughty-nude tone that gives everyone their best-looking lips. Not too warm, not too cool—it’s the perfect blend of nuanced, neutral tones. Nude Romance is the most flattering, forgiving, and versatile nude, created in Charlotte’s dreamy K.I.S.S.I.N.G formula that nourishes lips, so they never look cakey or dry- only kissable and irresistible with a beautiful satin finish.

Charlotte Tilbury Matte Revolution Look of Love Lipsticks

Charlotte’s award-winning Matte Revolution formula is back by popular demand, in 3 new shades: Wedding Belles, Mrs Kisses, and First Dance. Packaged in a refillable, bejeweled case, the Matte Revolution Look of Love Lipsticks, $37, are Charlotte’s beauty secret for a fresh effortless Look of Love. They are enriched with Lipstick Tree and Orchid extracts to soften and hydrate lips for a comfortable feel with a gorgeous matte finish. The square angled tip mimics the shape of a lip brush for precision application, and the formula provides for a long-lasting color on the lips.

Charlotte Tilbury Matte Revolution Pillow Talk

The moisturizing matte formula smooths and shapes the lips of your dreams to allure, tempt and perfect every pout. It’s formulated for every woman at every age and any skin tone. Enriched with nourishing orchid and Lipstick Tree extracts, plus light-reflecting pigments, lips appear softer, smoother and more youthful. Finished with an angled square tip, apply straight from the bullet for the best lips of your life! Available in 2 shades: Pillow Talk Original and Pillow Talk Medium $34.

One Pillow Talk Original Matte Revolution sold every 2 minutes!

FLOWER Beauty Perfect Pout Moisturizing Lipstick

Get high performance color without sacrificing comfort! The Petal Pout Moisturizing Lipstick, $9.49, coats lips with a creamy burst of hydration leaving lips feeling soft & smooth with every swipe of buildable color. Packed with Vitamin E, Porcelain Flower extract, and natural botanicals that provide a sensorial, fresh effect on lips with every application, this lipstick features a natural shine finish and sweet vanilla scent. It's Vegan, Gluten Free, and available in 10 shades.

FLOWER Beauty Bitten Lip Stain

FLOWER Beauty’s Bitten Lip Stain, $10, gives you stay-all-day color with an innovative hydrating formula. This water-based, hydration-packed stain, moisturizes lips upon application and then dries down to a long-lasting comfortable tint. It's gentle staining pigments apply like a gloss and stay put like a stain and gluten free and available in six shades.

This ultra-portable, do-it-all stick gives cheeks a perfect pinch of color and leaves lips with a flushed tint. The Gel Crush Lip & Cheek, $10, features a unique gel texture that glides onto skin in one refreshing stroke, and gives it a surge of moisture that lasts all day. Sheer pigments blend beautifully for an instant burst of color, and lips and cheeks are left with a soft, long lasting, dewy flush with a mixed berry scent and available in three shades.

INC.Redible Feeling Fire Chilli Infused Plumping Lip Gloss

INC.redible cosmetics brings you a collection to keep you warm in these colder months. Introducing Chilli Lips, $12, four plumping lip glosses, powered by spicy actives to enhance and stimulate the lips’ natural fullness. Each volumizing gloss is the perfect topper to any lip color or to wear alone for hydrated and silky lips.

A new kind of tint for lips – this high shine gloss is enriched with natural actives that help hydrate and protect all day love. The payoff is rich and juicy with an easy application. The Jammy Lips Sheer Lacquer Lip Tints are available in 4 shades, for $12 each, and are vegan and Cruelty Free.

IT Cosmetics Pillow Lips Solid Serum 5-in-1 Tinted Gloss

Embrace your shine with Pillow Lips Solid Serum, a 5-in-1 Tinted Gloss that provides lip-loving hydration, instant shine and flush of color, all while never being sticky or tacky. Developed with dermatologists and color experts, Pillow Lips Solid Serum , $24, is available in 8 universally flattering shades to fit all skin tones and lip types. Whether you have aging lips, dry lips, thin lips or any other lip concerns, Pillow Lips Solid Serum delivers the care of a lip balm and the look of a tinted gloss. Formulated with lip-loving collagen, hyaluronic acid, and tri-oil complex, this formula glides on without settling into fine lines or wrinkles.

IT Cosmetics Pillow Lips Lipstick

Pillow Lips Lipstick, $24, is a collagen-infused lip color that makes lips look fuller and delivers high-impact color payoff in just one swipe. Available in cream and matte finishes, each of the 14 shades were specially created to complement all skin tones and lip types. Infused with hyaluronic filling spheres and soothing aloe, Pillow Lips helps to minimize the appearance of lip wrinkles while providing comfortable wear that lasts. Plus, its uniquely shaped bullet is designed to hug the curves of the lips, which adds to the plumping effect.

Lanolips Tinted Lip Balm

It’s the cult all-in-one tinted balm you've been waiting for! Lanolips Tinted Lip Balms, $13.50, create soft, hydrated, and pretty lips. The 99% natural formula is made with the world's best lanolin, which holds up to 200 percent of its weight in moisture to provide rich hydration. This rich formula creates soft, hydrated lips with a sheer color tint in three shades.

L’Oréal Paris Brilliant Signature Lip Stain

Introducing the brand’s first lip stain with a high-shine finish and a lightweight feel. Brilliant Signature combines the best of the best: the glossy, high-shine finish of a lip gloss, the lasting wear of a lip stain, and the bold color impact of a liquid lipstick, all without feeling heavy or sticky on the lips. Available in 12 shiny shades for $11.99 each.

L’Oréal Paris Les Nus by Colour Riche

A collection of nudes that we can see on every skin tone - L’Oréal Paris Les Nus by Colour Riche. The silhouette bullet shape is made for seamless application. Available in 12 intense and flattering nude shades at $8.95 each.

Urban Decay Vice Lipstick

We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick, $17, – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. The modern formula, now in a bullet shape, has a super-creamy texture, long wear and rich color dispersion. A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned.

For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires.



Take GO SMILE’s award-winning teeth whitening pen to the next level with this latest innovation: a pocket-sized laser tooth whitener. GLOW on the GO is a refillable Blue-Light device designed to be paired with GO SMILE’s teeth whitening pen for maximum whitening results. Get visibly brighter teeth in as little as one use with zoom-level powered blue light for only $89.

GO SMILE Stain Eraser Tins

Keep Stain Erasers, $10, on hand in this new fun sustainable tin. Touch up your smile with a quick polish and whitening, wherever you go! Easy to use patented portable and fast teeth whitening applicators that prevent daily stains from setting into your teeth, and give you a minty fresh breath. Easy to use patented Applicator Technology™—Just Flip, Pop, and Touch Up! Sugar-free and refreshing Fresh Mint flavor freshens breath.

Hey Humans Naturally Derived Fluoride-Free Toothpaste

Hey Humans Naturally Derived Fluoride-Free Toothpaste, $3.99, is a whitening toothpaste containing EverIce technology for the ultimate long-lasting fresh breath. Free of artificial sweeteners, phthalates, parabens, sulfates and triclosan. This toothpaste tube is made from infinitely recyclable aluminum & the cap is made from 100% plastic waste. They're Vegan and Cruelty-Free and available in Clean Mint Rush and Wintermint Chill.


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