Etsy’s 2020 Back To School Trend Guide!

Etsy’s 2020 Back to School data reveals how parents, students, and shoppers are preparing for this unprecedented school season. Whether learning will take place at home, in the classroom, or a hybrid of the two – school shopping lists are looking a little different this year.

This year’s top Back to School trends on Etsy are:

  • Kids masks & accessories: Over the last three months, ‘face mask’ was consistently the top search on Etsy, with one reusable or washable face mask related search every second over the past 30 days.

  • Teacher and school staff appreciation: While gifts for teachers typically spike towards the end of the school year, we’re seeing them surge now, with a 26% increase in searches for teacher gifts and a 27% increase in searches for school faculty gifts in the last month (compared to the same time last year).

  • At-home learning necessities: In the last month on Etsy, searches for a 500% increase in searches for homeschool decor, searches for desks and desk accessories have increased 131% and, searches for homeschool planners have increased 216%, searches for learning charts have increased 68%, and searches for periodic tables have increased 31% (all compared to the same time last year).

  • Wall decor: a canvas for self-expression: Wall decor has become the new form of self-expression for students attending school virtually: in the past month on Etsy, there has been an 866% increase in searches for wall collage kits and a 168% increase in searches for peel and stick or removable wallpaper.

  • First day of school signs, reimagined: With over 24K first day of school signs available on Etsy, we’re seeing new variations, like “first day of distance learning” signs emerge.

  • College Bound:Whether they’re decking out dorms or zooming lectures from home, college kids have a wealth of options on Etsy – from desk organizers and tech accessories to cozy blankets and colorful notebooks.

You can find the full trends in Etsy’s blog here, and items to shop below. You can also check out Etsy’s 2020 Kids Trend Guide here. We’ve rounded up some of our favorites!


Kids masks & accessories

Teacher and school staff appreciation

At-home learning necessities

Wall decor: a canvas for self-expression

First day of school signs, reimagined

College-Bound